Writing
Thinking out loud on growth, data, and building things that scale.
I Rebuilt My Entire Web Presence in 48 Hours Using AI. Here's What I Learned.
1 April 2026
What happens when a 15-year WordPress user finally leaves — and what it means for the platforms that assumed he'd stay forever.
The Martech Setup for Early-Stage B2B SaaS Startups in 2026
28 March 2026
Most early-stage SaaS startups build their martech stack backwards — and pay for it later. Here's how to get the foundations right without breaking the bank.
Social Media Is A Journey, Not A Destination
27 November 2018
Why treating social media as a destination rather than a journey is still the most common mistake companies make — and what to do instead.
Sous-Vide Social Media Strategy
29 October 2018
The tactical grey area of using employees' personal profiles for external communications — and when it actually works.
Travelling With The User
12 April 2017
On content, communication, and the discipline of designing for the person receiving — not the person sending. Originally a talk at the Bulgarian Web Summit.
More posts coming. These are being reviewed and updated for 2026.
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