Growth for B2B SaaS & AI
I help B2B SaaS and AI companies build revenue engines — not just run campaigns.
It starts with infrastructure — clean data, proper attribution, and systems that give you real visibility. Then we build the engine on top of something solid.
−89%
CAC
Crashtest Security
+186%
users
Crashtest Security
+25%
acquisition
Open as App
Featured project
ContactSheet.ai
AI-powered feedback platform for photographers. A live SaaS product built from scratch.
Visit ContactSheet.ai →Selected work
Crashtest Security
Cybersecurity SaaS · Acquired by Veracode, 2022
Joined during stalled growth and rising CAC. Rebuilt the growth model around PLG and MLG — aligning product, marketing, and data on a single funnel. Result: −89% CAC, +186% user growth, +23% retention.
ClashTV via Onload
Sports Streaming
Built the entire data foundation from scratch — across web, iOS, and Android. Went from zero visibility to reliable tracking, attribution, and lifecycle automation.
Open as App
No-Code SaaS
Rebuilt acquisition mix, introduced PLG initiatives, and overhauled marketing operations. Result: +25% customer acquisition, +399% social traffic, +30% operational efficiency.
Testimonials
“Borislav has been an incredible advisor to Talonic AI over the past year. He combines deep experience with a genuine willingness to share his knowledge and get involved hands-on. His guidance on analytics, tracking, and product messaging has been consistently sharp and actionable. Borislav doesn't just advise from the sidelines — he dives in, adds real value, and helps the team move faster and smarter.”
“Working with Borislav was an absolute pleasure, both on a professional and personal level. I can highly recommend Borislav if you are looking for an experienced professional who helps your SaaS start-up to grow further. With a very strong marketing background, he also has a full grasp of what is required in product and sales to put your company to the next level. This, paired with excellent leadership skills and a very open and honest approach to business, was super helpful for scaling Crashtest Security.”
“Borislav is an amazing colleague and I would love to have him on my team at any moment. His work at Open as App boosted our online presence to a whole different level. What I value most is that Borislav cares deeply about the business as a whole — he sees the bigger picture, bridges departments, and delivers real impact with every action.”
Let's talk about your growth challenges.
Available for select consulting and advisory engagements.
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