Work

How I work

I've spent 20+ years in digital growth — across markets, industries, and company sizes. Since 2019, my focus has been B2B SaaS and AI companies, where I've learned that most growth problems start the same way: bad data, fragmented execution, and strategies built on foundations that can't support them. I work with founders and leadership teams to fix that, starting from the ground up.

Services

Growth Infrastructure

Most growth problems start with bad data. I assess your tracking and attribution setup, identify where visibility breaks down, and give you a clear blueprint to fix it — so every decision your team makes is based on signal, not noise.

Acquisition & Demand Generation

I diagnose your current channel mix, identify where acquisition is leaking, and design the strategy to fix it — PLG loops, content, SEO, paid, or a combination. Your team executes; I make sure the direction is right.

Retention & Lifecycle

Acquiring users is only half the problem. I design the onboarding flows, lifecycle programs, and activation sequences that turn sign-ups into retained, paying customers.

FEATURED SERVICE

AI-Assisted GTM & Growth Setup

I help B2B SaaS and AI companies integrate AI into their go-to-market and growth workflows — from lead qualification and lifecycle automation to content operations and experimentation at scale. Faster execution, lower overhead, same rigour.

Growth Advisory

For founders and leadership teams who need a thinking partner on strategy, prioritisation, and experimentation. I help you build the roadmap, set the right metrics, and avoid the most common scaling mistakes.

Every engagement starts with an honest assessment of where you are.

Let's talk about your growth challenges.

Available for select consulting and advisory engagements.

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