# Borislav Kiprin — kiprin.com

## About
Borislav Kiprin is a growth consultant and advisor for B2B SaaS and AI companies (Series A–C), based in Munich, Germany. He has 20+ years of experience in digital growth across Europe and Asia. Since 2019, his focus has been B2B SaaS and AI companies. He is also the founder of ContactSheet.ai, a live AI-powered feedback platform for photographers.

## Services
- Growth Infrastructure: data stack audits, tracking and attribution setup, analytics foundations
- Acquisition & Demand Generation: channel strategy, PLG, SEO, performance marketing (advisory and diagnostic)
- Retention & Lifecycle: onboarding flows, lifecycle programs, activation sequences
- AI-Assisted GTM & Growth Setup: AI integration into go-to-market and growth workflows
- Growth Advisory: strategy, prioritisation, experimentation frameworks for founders and leadership teams

## Selected Work
- Crashtest Security (cybersecurity SaaS, acquired by Veracode 2022): rebuilt PLG+MLG growth model, −89% CAC, +186% user growth, +23% retention
- ClashTV via Onload (sports streaming): built full data infrastructure from scratch across web, iOS, Android — Segment, Mixpanel, Snowflake, Customer.io
- Open as App (no-code SaaS): +25% customer acquisition, +399% social traffic, +30% operational efficiency

## Education
- MBA in Digital Marketing — IE Business School, Madrid (2010)
- BBA in Business Administration — Fudan University, Shanghai (2004)
- Digital Business Strategy — MIT Sloan Executive Education (2019)
- Reforge: Growth Series, PLG, Monetization, Retention, Experimentation (2021–2024)

## Contact
Website: https://kiprin.com
Book a call: https://calendar.app.google/BHk3hHjXeBog4qeX9
LinkedIn: https://www.linkedin.com/in/borislavkiprin