# Borislav Kiprin — Full Profile

Borislav Kiprin is a growth consultant and advisor based in Munich, Germany. He has over 20 years of experience in digital growth, working across Europe and Asia with B2B and B2C companies of various sizes. Since 2019, he has focused exclusively on B2B SaaS and AI companies at Series A–C stage.

His approach is infrastructure-first: most growth problems start with bad data, fragmented execution, and strategies built on foundations that cannot support them. He works with founders and leadership teams to fix that, starting from the ground up.

He is also a founder. ContactSheet.ai is his current product — an AI-powered feedback platform for photographers, built from scratch as a solo founder and live since 2023.

## Services

Growth Infrastructure: Borislav assesses tracking and attribution setups, identifies where data visibility breaks down, and provides a clear blueprint to fix it. Most clients arrive thinking Google Analytics and HubSpot constitute sufficient data infrastructure. They do not.

Acquisition & Demand Generation: He diagnoses channel mix, identifies where acquisition is leaking, and designs the strategy — PLG loops, content, SEO, paid, or combinations. The client's team executes; he ensures the direction is correct.

Retention & Lifecycle: He designs onboarding flows, lifecycle programs, and activation sequences that turn sign-ups into retained, paying customers.

AI-Assisted GTM & Growth Setup: He helps B2B SaaS and AI companies integrate AI into their go-to-market and growth workflows — lead qualification, lifecycle automation, content operations, and experimentation at scale.

Growth Advisory: For founders and leadership teams who need a thinking partner on strategy, prioritisation, and experimentation frameworks.

## Selected Outcomes

At Crashtest Security (cybersecurity SaaS, acquired by Veracode in December 2022), Borislav joined during a period of stalled growth and rising customer acquisition costs. He rebuilt the growth model around product-led growth (PLG) and marketing-led growth (MLG), aligning product, marketing, and data on a single funnel. Results: −89% CAC, +186% user growth, +23% retention.

At ClashTV via Onload (sports streaming), he built the entire data foundation from scratch across web, iOS, and Android — implementing Segment, Mixpanel, Snowflake, and Customer.io. The company went from zero data visibility to reliable tracking, attribution, and lifecycle automation.

At Open as App (no-code SaaS), he rebuilt the acquisition mix, introduced PLG initiatives, and overhauled marketing operations. Results: +25% customer acquisition, +399% social traffic, +30% operational efficiency.

## Education and Training

Borislav holds an MBA in Digital Marketing from IE Business School (Madrid, 2010) and a BBA in Business Administration from Fudan University (Shanghai, 2004). He completed Digital Business Strategy executive education at MIT Sloan (Boston, 2019) and completed multiple Reforge programmes between 2021 and 2024 including Growth Series, Product-Led Growth, Monetization and Pricing, and Retention and Engagement.

## Languages

Bulgarian (native), English (C2), German (C1), French (B2), Mandarin (B2).

## Contact

Website: https://kiprin.com
Book a call: https://calendar.app.google/BHk3hHjXeBog4qeX9
LinkedIn: https://www.linkedin.com/in/borislavkiprin